Projects Completed for Client
Icon/Imagery
Created a unique and simple brand image: a little house to distinguish MEI from tired tactics and photos often used by competition.
Specialty Focus
Utilized opportunities to customize promotions if necessary and benefit from weather events (hail, tornato, etc.)
Business Cards
Applied the new brand image to business cards for sales representatives.
Follow Up Mailings
Assisted MEI in spearheading a follow-up mail program by creating mailers that would be opened, not thrown away and entice the customer to work with MEI.
Outdoor Advertising
A 50-billboard advertising campaign for client reached homeowners across the Twin Cities.
Print Ads
Designed print ads for various publications including Lavender, Shopwise and Money Mailer, keeping the look fresh but branding consistent.
Web Ads
Designed web ads for various placements including the Star Tribune e-newsletters, Lavender online and MPR.org, keeping the look fresh but branding consistent.
Direct Mail
Created promotional pieces targeting a specific demographic or geography with services they required. For example, sending a storm damage postcard out to zip codes recently affected by a tornado.
Flyers and Handouts
Multiple promotional handouts for use at trade shows, the State Fair and other promotional events.
Promotional Pieces
Created promotional pieces that would attract a customer’s attention and stand out in a crowded industry.
TV and Radio
Designed, animated and produced multiple television spots run on major networks, as well as recorded and produced radio spots. All were tailored to the season, potential storm damage and events.
