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Minnesota Exteriors, Inc.

HomeMinnesota Exteriors, Inc.

Minnesota Exteriors, Inc.

MEI is Minnesota’s largest replacement contractor for roofs, windows, doors and siding.

Projects Completed for Client

Group Leaf was tapped to rebrand the company’s image, create a multi-media advertising campaign, build a new website and assist with home show marketing.
  • Icon/Imagery

    Created a unique and simple brand image: a little house to distinguish MEI from tired tactics and photos often used by competition.

  • Specialty Focus

    Utilized opportunities to customize promotions if necessary and benefit from weather events (hail, tornato, etc.)

  • Business Cards

    Applied the new brand image to business cards for sales representatives.

  • Follow Up Mailings

    Assisted MEI in spearheading a follow-up mail program by creating mailers that would be opened, not thrown away and entice the customer to work with MEI.

  • Outdoor Advertising

    A 50-billboard advertising campaign for client reached homeowners across the Twin Cities.

  • Print Ads

    Designed print ads for various publications including Lavender, Shopwise and Money Mailer, keeping the look fresh but branding consistent.

  • Web Ads

    Designed web ads for various placements including the Star Tribune e-newsletters, Lavender online and MPR.org, keeping the look fresh but branding consistent.

  • Direct Mail

    Created promotional pieces targeting a specific demographic or geography with services they required. For example, sending a storm damage postcard out to zip codes recently affected by a tornado.

  • Flyers and Handouts

    Multiple promotional handouts for use at trade shows, the State Fair and other promotional events.

  • Promotional Pieces

    Created promotional pieces that would attract a customer’s attention and stand out in a crowded industry.

  • TV and Radio

    Designed, animated and produced multiple television spots run on major networks, as well as  recorded and produced radio spots. All were tailored to the season, potential storm damage and events.

SERVICES ENVOLVED

Advertising & Marketing
Public Relations & Social Media
Branding & Creative
Website Design & Development
Photography & Video Production
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